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  • Industrial Psychology / Bedryfsielkunde - 224
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    Chapter 1 - Consumer behaviour & technology / Verbruikersgedrag & tegnologie
    Chapter 2 - Market segmentation & real-time bidding / Marksegmentering & intydse bied
    Chapter 3 - Consumer motivation & personality / Verbruikersmotivering & -persoonlikheid
    Chapter 4 - Consumer perception & positioning / Verbruikerspersepsie & posisionering
    Chapter 5 - Consumer learning / Verbruikerleer
    Chapter 6 - Consumer attitude formation & change / Verbruikerhoudingaanleer & -verandering
    Chapter 7 - Persuading consumers / Die oorreding van verbruikers
    Chapter 8 - From print & broadcast to social media & mobile advertising / Van drukwerk & breë uitsaai tot sosiale media & mobiele advertering
    Chapter 9 - Reference groups & communities, opinion leaders & WOM / Verwysingsgroepe en gemeenskappe, opinieleiers & modelinge oordrag
    Chapter 10 - The family & its social class standing / Die gesin en sy sosiale status
    Chapter 11 - Cultural values & consumer behaviour / Kulturele waardes & verbruikersgedrag
    Chapter 12 - Sub-cultures & consumer behaviour / Subkulture & verbruikersgedrag
    Chapter 14 - Consumer decision-making & diffusion of innovation / Verbruikersbesluitneming & diffusie van innovering
    Chapter 16 - Consumer research / Verbruikersnavorsing
    Online Practicals / Aanlyn Prakties
    Practical 1 / Prakties 1: Revision for A3
    Practical 2 / Prakties 2: Revision for A3
    Practical 3 / Prakties 3: Revision for A3
    Practical 4 / Prakties 4: Revision for A3
    Developing writing skills / Ontwikkeling van skryfvaardighede
    FAF Writing assignment / VAF Skryfstuk (Formative)
    AF Writing assignment / VA Skryfstuk (Summative)
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2025
Economic and Management Sciences
  • African Centre for HIV AIDS Management In The World Of Work
  • Business Management
  • Centre For Sustainability Transitions
  • Economic And Management Sciences (General)
  • Economics
  • EMS Seasonal Schools
  • Industrial Psychology
  • Logistics
  • School Of Accountancy
  • School Of Public Leadership
  • Statistics And Actuarial Science
Military Sciences
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    2026-10553-224 Industrial Psychology / Bedryfsielkunde - 224

    • Manager: Avdil Lackay Lackay
    • Manager: Melissa Siegelaar Siegelaar
    • Facilitator: Clint Abrahams
    • Facilitator: Magda Barnard
    • Facilitator: Michele Boonzaier
    • Facilitator: Susanna Goosen
    • Facilitator: NIKA Greyling
    • Facilitator: CRYSTAL Hoole
    • Facilitator: LUKE FRANCOIS Langenberg
    • Facilitator: Chrisley Marshall

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