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  • Industrial Psychology / Bedryfsielkunde - 224
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    Module outline / Moduleraamwerk
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    Chapter 1 - Consumer behaviour & technology / Verbruikersgedrag & tegnologie
    Chapter 2 - Market segmentation & real-time bidding / Marksegmentering & intydse bied
    Chapter 3 - Consumer motivation & personality / Verbruikersmotivering & -persoonlikheid
    Chapter 4 - Consumer perception & positioning / Verbruikerspersepsie & posisionering
    Chapter 5 - Consumer learning / Verbruikerleer
    Chapter 6 - Consumer attitude formation & change / Verbruikerhoudingaanleer & -verandering
    Chapter 7 - Persuading consumers / Die oorreding van verbruikers
    Chapter 8 - From print & broadcast to social media & mobile advertising / Van drukwerk & breë uitsaai tot sosiale media & mobiele advertering
    Chapter 9 - Reference groups & communities, opinion leaders & WOM / Verwysingsgroepe en gemeenskappe, opinieleiers & modelinge oordrag
    Chapter 10 - The family & its social class standing / Die gesin en sy sosiale status
    Chapter 11 - Cultural values & consumer behaviour / Kulturele waardes & verbruikersgedrag
    Chapter 12 - Sub-cultures & consumer behaviour / Subkulture & verbruikersgedrag
    Chapter 14 - Consumer decision-making & diffusion of innovation / Verbruikersbesluitneming & diffusie van innovering
    Chapter 16 - Consumer research / Verbruikersnavorsing
    Online Practicals / Aanlyn Prakties
    Practical 1 / Prakties 1 (Revision for A1)
    Practical 2 / Prakties 2 (Revision for A1)
    Practical 3 / Prakties 3
    Practical 4 / Prakties 4
    Developing writing skills / Ontwikkeling van skryfvaardighede
    FAF Writing assignment / VAF Skryfstuk (Formative)
    AF Writing assignment / VA Skryfstuk (Summative)
    CB224 Sandbox PRACTICE Turnitin checking site - not for final submission
    CB224 AF Final submission link for marking
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2026
Economic and Management Sciences
  • African Centre For Hiv Aids Management in The World of Work
  • Business Management
  • Centre for Sustainability Transitions
  • Economic and Management Sciences (General)
  • Economics
  • EMS Seasonal Schools
  • Industrial Psychology
  • Logistics
  • Postdoctoral Economic and Management Sciences
  • Postdoctoral Economic and Management Sciences - SPL
  • School of Accountancy
  • School of Public Leadership
  • Statistics and Actuarial Science
Military Sciences
  • Accounting (Mil) and Auditing (Mil)
  • Aeronautical Science (Mil)
  • Computer information Systems (Mil)
  • Economics (Mil)
  • Industrial Psychology (Mil)
  • Mathematics (Mil)
  • Mercantile Law (Mil) and Criminal Law (Mil)
  • Military Geography
  • Military History
  • Military Management
  • Military Technology
  • Nautical Science (Mil)
  • Physics (Mil)
  • Political Science (Mil)
  • Postdoctoral Military Science
  • Public and Development Management (Mil)
  • School For Security and Africa Studies
  • Strategic Studies (Mil)
  • Training & Miscellaneous Courses
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    2026-10553-224 Industrial Psychology / Bedryfsielkunde - 224

    • Manager: Melissa Siegelaar Siegelaar
    • Facilitator: CLINT Abrahams
    • Facilitator: Magda Barnard
    • Facilitator: Michele Boonzaier
    • Facilitator: TAYLA CHRISTY Daws
    • Facilitator: Susanna Goosen
    • Facilitator: CRYSTAL Hoole
    • Facilitator: Avdil Lackay Lackay
    • Facilitator: Emily Middleton
    • Facilitator: PHUMELELA Mntundini
    • Facilitator: Stacey Sandy

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