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Consumer Psychology: I / Verbruikersielkunde: I - 721
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3 Pager Literature Review Submission
Literature Review_Big Question Final full length
Presentations
Consumer Behaviour and Marketing Strategy
Brand Constructs
Perception, Learning, Memory and Product Positioning
Motivation, personality and emotion
Attitude and Attitude Change Strategy
QUIZZ: Week 7 (before 6 April @ 14:00)
Self-concept and lifestyle
Quizz: Self concept and lifestyle (Complete before class on 13 April)
Culture and Values
Discussion Forum: Culture, Sub-Culture and Values
Generations, Social Class, Family and Groups
Discussion Forum: Generations, Social Class, Family and Groups
Quizz
Situational Influences and Consumer Decision Making
Discussion forum: Situational influences and CDM
Quizz
Information Search and WOM and E-WOM
Discussion Forum: Information Search and WOM & EWOM
Consumer Decision Making: Alternative evaluation, outlet selection and purchase
Discussion Forum: CDM - Alternative evaluation, outlet selection and purchase
Quizz
Post Purchase, Customer Satisfaction and Comitment
Discussion Forum: Post Purchase, Customer Satisfaction & Commitment
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All categories
2026
Economic and Management Sciences
African Centre For Hiv Aids Management in The World of Work
Business Management
Centre for Sustainability Transitions
Economic and Management Sciences (General)
Economics
EMS Seasonal Schools
Industrial Psychology
Logistics
Postdoctoral Economic and Management Sciences
Postdoctoral Economic and Management Sciences - SPL
School of Accountancy
School of Public Leadership
Statistics and Actuarial Science
Military Sciences
Accounting (Mil) and Auditing (Mil)
Aeronautical Science (Mil)
Computer information Systems (Mil)
Economics (Mil)
Industrial Psychology (Mil)
Mathematics (Mil)
Mercantile Law (Mil) and Criminal Law (Mil)
Military Geography
Military History
Military Management
Military Technology
Nautical Science (Mil)
Physics (Mil)
Political Science (Mil)
Postdoctoral Military Science
Public and Development Management (Mil)
School For Security and Africa Studies
Strategic Studies (Mil)
Training & Miscellaneous Courses
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2026-13170-721 Consumer Psychology: I / Verbruikersielkunde: I - 721
Manager:
Melissa Siegelaar Siegelaar
Facilitator:
Lisa Bailey
Facilitator:
Magda Barnard
Facilitator:
Frederick Crous
Facilitator:
Ronel Du Preez-Snyman
Facilitator:
CRYSTAL Hoole
Facilitator:
Avdil Lackay Lackay
Facilitator:
NADIA Van der Colff
